Trends · data through September 2026

Leisure & Travel trends in Orlando-Kissimmee-Sanford, FL

Iceflower tracks 1,392 stores from 1,134 leisure & travel chains in Orlando-Kissimmee-Sanford, FL. WoodSpring Suites grew fastest over the last year, ahead of Hilton and Regal.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,134
Tracked stores
1,392
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. WoodSpring Suites and Hilton sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 WoodSpring Suites ▲2 +13.3%
2 Hilton ▲2 +7.1%
3 Regal ▲3 +2.6%
4 Universal Studios - +2.0%
5 Wyndham - +1.2%
6 Walt Disney World - +0.2%
7 Universal Studios Florida - -0.2%
8 SeaWorld - -0.9%
9 Central Florida Zoo ▲3 -2.0%
10 Holiday Inn - -2.3%
11 Homewood Suites by Hilton ▲1 -4.9%
12 GameStop ▲2 -5.7%
13 Holiday Inn Express & Suites ▲3 -6.7%
14 Embassy Suites by Hilton ▲2 -6.9%
15 Fairfield Inn & Suites - -7.0%

Store footprint

Store map

1,392 tracked store locations in Orlando-Kissimmee-Sanford, FL, colored by category. The top 5 chains by store count run 80 of the 1,392 stores (6%); 1,034 of the 1,134 tracked chains have a single store here. 7% of the tracked leisure & travel stores here are theme parks & attractions, against 2% across Florida.

Top tracked chains by store count

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