Trends · data through September 2026

Leisure & Travel trends in Iowa

Iceflower tracks 1,247 stores from 998 leisure & travel chains in Iowa. Country Inn & Suites grew fastest over the last year, ahead of Video Games Etc and Choice Hotels.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
998
Tracked stores
1,247
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Country Inn & Suites and Video Games Etc sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Country Inn & Suites - +19.0%
2 Video Games Etc - +16.6%
3 Choice Hotels - +16.2%
4 Days Inn ▲3 +16.2%
5 Cinemark - +15.0%
6 Holiday Inn Express & Suites - +9.2%
7 Motel 6 - +5.1%
8 Fairfield Inn & Suites - +4.1%
9 AmericInn ▲1 +0.1%
10 Courtyard by Marriott ▼1 -10.6%
11 Baymont by Wyndham - -11.4%
12 American Legion ▲1 -11.7%
13 Cobblestone Inn & Suites - -12.6%
14 Super 8 ▼1 -15.8%
15 GameStop - -16.1%

Store footprint

Store map

1,247 tracked store locations in Iowa, colored by category. The top 5 chains by store count run 119 of the 1,247 stores (10%); 944 of the 998 tracked chains have a single store here. 5% of the tracked leisure & travel stores here are bowling alleys, against 2% across the United States.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.