Growth
Choice Hotels against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Choice Hotels's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
2,431 tracked Choice Hotels locations across 49 US states and DC. Texas, Georgia, and California hold 17% of them.
Tracked stores by state
- Texas 178
- Georgia 125
- California 118
- North Carolina 114
- Florida 112
- Pennsylvania 109
- Ohio 108
- Virginia 98
- Illinois 88
- New York 84
- Michigan 80
- Tennessee 80
- Indiana 74
- South Carolina 66
- Wisconsin 66
- Alabama 60
- Kentucky 58
- Missouri 57
- Colorado 54
- Iowa 43
- Arkansas 40
- Maryland 40
- Mississippi 40
- Washington 39
- New Mexico 38
- Oregon 38
- Louisiana 35
- West Virginia 35
- Arizona 34
- Kansas 33
- Utah 33
- New Jersey 32
- Oklahoma 32
- Minnesota 22
- Connecticut 21
- Wyoming 20
- Massachusetts 18
- Idaho 15
- Delaware 12
- Nebraska 12
- Nevada 12
- South Dakota 12
- Montana 11
- New Hampshire 10
- Maine 8
- North Dakota 7
- Rhode Island 4
- Vermont 4
- Alaska 1
- District of Columbia 1
Customer overlap
Who shops at Choice Hotels
Tracked chains Choice Hotels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends