Growth
SNIPES against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SNIPES's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Nike | +4.2% |
| 2 | Foot Locker | +6.2% |
| 3 | JD Sports | +7.5% |
| 4 | Hibbett Sports | -3.5% |
| 5 | Champs Sports | +3.9% |
| 6 | DTLR | -0.2% |
| 7 | adidas | - |
| 8 | SNIPES | +14.5% |
| 9 | Fleet Feet | +11.7% |
| 10 | New Balance | +13.3% |
Share of tracked category spend, indexed
Store footprint
Store map
298 tracked SNIPES locations across 24 US states and DC. New York, New Jersey, and Michigan hold 34% of them.
Tracked stores by state
- New York 43
- New Jersey 31
- Michigan 26
- Pennsylvania 25
- Florida 21
- Illinois 19
- Connecticut 17
- Maryland 17
- Massachusetts 15
- Georgia 13
- North Carolina 13
- South Carolina 12
- Ohio 8
- Louisiana 6
- Mississippi 6
- Texas 6
- Virginia 6
- Indiana 5
- Rhode Island 3
- Alabama 1
- District of Columbia 1
- Kentucky 1
- Missouri 1
- New Hampshire 1
- Wisconsin 1
Customer overlap
Who shops at SNIPES
Tracked chains SNIPES customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends