Trends · data through September 2026

Art Craft Hobby Stores in Massachusetts

Iceflower tracks 156 stores from 86 art craft hobby store chains in Massachusetts. Michaels grew fastest over the last year, ahead of Paper Source and JOANN Fabric and Craft Stores.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
86
Tracked stores
156
Consumer panel
130M+

Metro by metro

The leading art craft hobby store chains in every Massachusetts metro area

Tracked art craft hobby store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Michaels leads in 3 metro areas, Hobby Lobby in 1 metro area. Against their share in Massachusetts as a whole, Michaels stands out in 3 metro areas.

By tracked consumer spend, Q4 2025–Q3 2026

Not enough tracked stores: Amherst Town-Northampton, MA · Pittsfield, MA · Springfield, MA

No ranked chain with 5% of the metro area's spend and 3 stores there: Barnstable Town, MA

Not enough tracked stores: Amherst Town-Northampton, MA · Pittsfield, MA · Springfield, MA

A metro area shows a ranking once it has at least 2 tracked art craft hobby store chains and 10 tracked stores. Relative to Massachusetts compares a chain's share of the metro area's spend with its share in Massachusetts as a whole. It ranks the 7 biggest chains in Massachusetts and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Massachusetts is light gray. A metro area crossing the state line counts only its stores in Massachusetts. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked art craft hobby store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Michaels and Paper Source sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Michaels - +14.6%
2 Paper Source ▲1 +5.3%
3 JOANN Fabric and Craft Stores ▼1 -100.0%
  • Michaels
  • Hobby Lobby
  • Blick Art Materials
  • Paper Source
  • The Garment District
  • Stitch Boutique
  • Fabric Place Basement
  • Other tracked chains

Store footprint

Store map

156 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 75 of the 156 stores (48%); 81 of the 86 tracked chains have a single store here. 3% of the tracked retail stores here are art craft hobby stores, the same share as across the United States.

  • Michaels (35)
  • Hobby Lobby (8)
  • Blick Art Materials (2)
  • Paper Source (9)
  • The Garment District (1)
  • Stitch Boutique (1)
  • Fabric Place Basement (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Michaels 35
  • 2 JOANN Fabric and Craft Stores 21
  • 3 Paper Source 9
  • 4 Hobby Lobby 8
  • 5 Blick Art Materials 2
  • 6 Island Images 1
  • 7 Barnaby's Toy & Art 1
  • 8 Art Signals Studio 1
  • 9 A Crystal Mine 1
  • 10 Lowell Gallery 1
  • 11 Northampton Wools 1
  • 12 WEBS 1
  • 13 Tandy Leather 1
  • 14 Tibet Emporium 1
  • 15 Andover Gallery 1
  • 16 Another Yarn 1
  • 17 The Sorcerer's Inn 1
  • 18 Tumbleweed Quilts & Fabrics 1
  • 19 Lamson & Goodnow Factory Outlet Store 1
  • 20 Pumpkin Patch Quilts 1
  • 21 Frame It 1
  • 22 Valley Fabrics 1
  • 23 Tutuland Boston 1
  • 24 Around The Corner Framing 1
  • 25 Jokers Wild 1
  • 26 The Happy Sunflower 1
  • 27 Sewfisticated 1
  • 28 Plaster Fun Time 1
  • 29 Howe's Country Store 1
  • 30 Ben Franklin Crafts 1
  • 31 Artist & Craftsman Supply 1
  • 32 Reliable Fabrics 1
  • 33 Bedrock Comics 1
  • 34 The Quilted Crow 1
  • 35 Hobby Quarters 1
  • 36 Adventures In Knitting 1
  • 37 Great American Art 1
  • 38 Great Eastern Trading Co 1
  • 39 Alchemy and Art 1
  • 40 Van Gogh's Gear 1
  • 41 Clay Dreams 1
  • 42 Lansdowne Frame 1
  • 43 Emma's Quilt Cupboard & Sewing Center 1
  • 44 Amys Fabric Treasures 1
  • 45 The Wizards Duel 1
  • 46 Color Me Mine 1
  • 47 Community Crafters 1
  • 48 Gather Here 1
  • 49 Tibet Arts & Healing 1
  • 50 LARP Box 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.