Growth
Pure Hockey against its category
The biggest tracked US sporting goods store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pure Hockey's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | DICK'S Sporting Goods | -1.8% |
| 2 | Academy Sports + Outdoors | +2.9% |
| 3 | Bass Pro Shops | +6.8% |
| 4 | Scheels | +10.3% |
| 5 | Sportsman's Warehouse | -4.0% |
| 6 | Dunham's Sports | +2.8% |
| 7 | Cabela's | -8.9% |
| 8 | PGA TOUR Superstore | -1.2% |
| 9 | Golf Galaxy | -10.0% |
| 10 | Play It Again Sports | +1.6% |
| 14 | Pure Hockey | +10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
85 tracked Pure Hockey locations across 31 US states. Massachusetts, Minnesota, and New York hold 28% of them.
Tracked stores by state
- Massachusetts 8
- Minnesota 8
- New York 8
- Pennsylvania 7
- California 4
- Illinois 4
- Missouri 4
- Arizona 3
- New Hampshire 3
- New Jersey 3
- Washington 3
- Colorado 2
- Connecticut 2
- Florida 2
- Michigan 2
- North Carolina 2
- Nevada 2
- Ohio 2
- Texas 2
- Virginia 2
- Wisconsin 2
- Georgia 1
- Iowa 1
- Indiana 1
- Maryland 1
- North Dakota 1
- Nebraska 1
- Rhode Island 1
- South Dakota 1
- Tennessee 1
- Utah 1
Customer overlap
Who shops at Pure Hockey
Tracked chains Pure Hockey customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Ice Castle
80
MonkeySports
78
B&R Sports
71
Prince William Ice Center
49
RMU Island Sports Center
49
Park Tavern and Market
45
Ice Sports Forum
42
AdventHealth Center Ice
41
McKie Sports
39
More trends