Growth
The Paper Store against its category
The biggest tracked US gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Paper Store's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
-7.7% |
| 2 |
B
BoxLunch
|
-11.3% |
| 3 | W WinStar World Casino and Resort | - |
| 4 |
A
Alvin's Island
|
-16.3% |
| 5 |
T
The Paper Store
|
-2.0% |
| 6 | V VIP Smoke Shop | -31.9% |
| 7 | V Vance Outdoors | -14.9% |
| 8 | D Disney Springs Marketplace | -11.7% |
| 9 | B Bronner's CHRISTmas Wonderland | -11.5% |
| 10 |
P
POP Mart
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
54 tracked The Paper Store locations across 8 US states.
Tracked stores by state
- Massachusetts 15
- Florida 10
- Connecticut 7
- New Jersey 6
- Rhode Island 5
- Maine 4
- New Hampshire 4
- New York 3
Customer overlap
Who shops at The Paper Store
Tracked chains The Paper Store customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Newport NS Commissary
42
T
The FRED Center
36
D
Dave's Marketplace
36
Dave's Marketplace
36
C
Clements' Marketplace
36
Clements' Marketplace
36
J
Jordan's Furniture
32
Jordan's Furniture
32
More trends