Growth
The Paper Store against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Paper Store's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hallmark | -0.2% |
| 2 | WinStar World Casino and Resort | - |
| 3 | Miniso | +16.5% |
| 4 | Earthbound Trading Co. | -14.2% |
| 5 | The Paper Store | -4.3% |
| 6 | Alvin's Island | -9.4% |
| 7 | Painted Tree Boutiques | -40.1% |
| 8 | Sunsations | -15.0% |
| 9 | Banner's Hallmark Shop | -43.2% |
| 10 | Disney Springs Marketplace | -0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
100 tracked The Paper Store locations across 9 US states. Massachusetts, Connecticut, and Florida hold 64% of them.
Tracked stores by state
- Massachusetts 41
- Connecticut 12
- Florida 11
- New Hampshire 10
- New Jersey 8
- New York 7
- Rhode Island 6
- Maine 4
- Alabama 1
Customer overlap
Who shops at The Paper Store
Tracked chains The Paper Store customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Market Basket
100
Stop & Shop
66
Shaw's
65
Roche Bros.
40
Clements' Marketplace
39
Hannaford
37
People's Credit Union
30
Newport NS Commissary
28
Belmont Market
26
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