Growth
Homesense against its category
The biggest tracked US off-price stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Homesense's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | T.J.Maxx | +0.4% |
| 2 | Marshalls | -1.0% |
| 3 | HomeGoods | +1.7% |
| 4 | Nordstrom Rack | -2.4% |
| 5 | Sierra | +7.5% |
| 6 | Homesense | +5.4% |
| 7 | Saks OFF 5TH | -51.7% |
| 8 | Neiman Marcus Last Call | -58.2% |
| 9 | 260 Sample Sale | -22.7% |
Share of tracked category spend, indexed
Store footprint
Store map
75 tracked Homesense locations across 16 US states. Florida, New Jersey, and Texas hold 41% of them.
Tracked stores by state
- Florida 12
- New Jersey 10
- Texas 9
- New York 8
- Virginia 6
- Massachusetts 5
- Maryland 5
- North Carolina 4
- Pennsylvania 4
- New Hampshire 3
- Connecticut 2
- Delaware 2
- Tennessee 2
- Georgia 1
- Ohio 1
- South Carolina 1
Customer overlap
Who shops at Homesense
Tracked chains Homesense customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Harris Teeter
100
Annapolis NAS Commissary
95
HomeGoods
90
Kleins Supermarkets
83
Wegmans
81
Oceana Commissary
78
Graul's Market
61
McCaffrey's Food Markets
52
Giant Food
51
Homestead Gardens
43
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