Trends · data through September 2026

Retail trends in Amherst Town-Northampton, MA

Iceflower tracks 120 stores from 107 retail chains in Amherst Town-Northampton, MA. Dollar Tree grew fastest over the last year, ahead of Dollar General and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
107
Tracked stores
120
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar Tree - +12.0%
2 Dollar General - +9.5%
3 Walmart - +8.6%
  • Bookstore
  • Discount Store
  • Specialty Store
  • Hardware Store
  • Thrift Stores
  • Flower Shop
  • Home Improvement Center
  • Other categories

Store footprint

Store map

120 tracked store locations in Amherst Town-Northampton, MA, colored by category. The top 5 chains by store count run 14 of the 120 stores (12%); 98 of the 107 tracked chains have a single store here. 12% of the tracked retail stores here are bookstores, against 3% across Massachusetts.

  • Bookstore (14)
  • Discount Store (11)
  • Specialty Store (10)
  • Hardware Store (8)
  • Thrift Stores (6)
  • Flower Shop (6)
  • Home Improvement Center (5)
  • Other categories

Top tracked chains by store count

  • 1 Walmart 3
  • 2 Dollar General 3
  • 3 Tractor Supply Co. 3
  • 4 Dollar Tree 3
  • 5 Goodwill 2
  • 6 Family Dollar 2
  • 7 Staples 2
  • 8 Lowe's Home Improvement 2
  • 9 Smithland Pet Center 2
  • 10 Sassy Pants Vintage and Used Clothing 1
  • 11 Mill River Music and Guitars 1
  • 12 Spill The Tea Sis Apothecary 1
  • 13 WEBS 1
  • 14 TALBOTS 1
  • 15 The Vintage Cellar 1
  • 16 Lazy Lungz 1
  • 17 Florence Hardware 1
  • 18 Book Moon 1
  • 19 Downtown Sounds 1
  • 20 Grey Matter Books 1
  • 21 Sam's Outdoor Outfitters 1
  • 22 Urban Outfitters 1
  • 23 Ace Hardware 1
  • 24 Zanna 1
  • 25 Inspirit Crystals 1
  • 26 Peaceful Pool & Spa 1
  • 27 Valley Fabrics 1
  • 28 The Blue Marble 1
  • 29 Footbeats for Women 1
  • 30 Urban Exchange 1
  • 31 Cedar Chest 1
  • 32 Valley Fibers 1
  • 33 Keystone Vintage Market 1
  • 34 Atkins Farms Flower Shop 1
  • 35 Valley Artisans 1
  • 36 Turn It Up 1
  • 37 Deep Thoughts Record Shop 1
  • 38 Glimpse of Tibet 1
  • 39 Theory Skate Shop 1
  • 40 Gerry's Variety 1
  • 41 JOANN Fabric and Craft Stores 1
  • 42 Williamsburg Pharmacy & Hardware 1
  • 43 Mystery Train Records 1
  • 44 The Carle Museum Bookshop 1
  • 45 Kev's Barn Yard Flea Market 1
  • 46 Cancer Connection Thrift Shop 1
  • 47 Splendor Solis Books 1
  • 48 TopatoCo 1
  • 49 Roz's Place Vintage & New 1
  • 50 Hospice Shop of the Fisher Home 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →