Trends · data through September 2026

Gift Shops in Massachusetts

Iceflower tracks 149 stores from 96 gift shop chains in Massachusetts. The Paper Store grew fastest over the last year, ahead of Showcase and Cardsmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
96
Tracked stores
149
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gift shop chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Paper Store and Showcase sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 The Paper Store - -1.1%
2 Showcase - -3.1%
3 Cardsmart - -59.4%
  • The Paper Store
  • Official Red Sox Team Store
  • Cuffy's of Cape Cod
  • Latitude 41 Outfitters
  • Moons Gift Shop
  • New England Collections
  • The Mercantile
  • Other tracked chains

Store footprint

Store map

149 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 54 of the 149 stores (36%); 87 of the 96 tracked chains have a single store here. 3% of the tracked retail stores here are gift shops, against 2% across the United States.

  • The Paper Store (41)
  • Official Red Sox Team Store (1)
  • Cuffy's of Cape Cod (1)
  • Latitude 41 Outfitters (1)
  • Moons Gift Shop (1)
  • New England Collections (1)
  • The Mercantile (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 The Paper Store 41
  • 2 Showcase 5
  • 3 Cardsmart 4
  • 4 Hallmark 2
  • 5 Best of Boston 2
  • 6 Miniso 2
  • 7 Shop Therapy 2
  • 8 Partridge in a Bear Tree 2
  • 9 Topdrawer 2
  • 10 Christmas Joy of Cape Cod 1
  • 11 Juel & Company 1
  • 12 The Bristol Bear's Den 1
  • 13 NK Smoke Shop 1
  • 14 Earthbound Trading Co. 1
  • 15 Anime Zakka 1
  • 16 Good Dog Gallery 1
  • 17 Oak + Moss 1
  • 18 Shalom's Gift Shop 1
  • 19 Lori's Gifts 1
  • 20 Bearskin Neck Country Store 1
  • 21 The Black Veil 1
  • 22 Endangered Hobbies 1
  • 23 Hits and Holos 1
  • 24 The Sparrow Store 1
  • 25 Marblehead Mercantile 1
  • 26 Harvest of Barnstable 1
  • 27 Gift Shop at Boston Childrens Hospital 1
  • 28 The Merchant 1
  • 29 Baseball Etc 1
  • 30 Arlington Centered 1
  • 31 John Alden Gift Shop 1
  • 32 Travel Traders 1
  • 33 The Sweetbay Shop 1
  • 34 The Happy Cactus 1
  • 35 Robin's Nest 1
  • 36 Gifted 1
  • 37 Coon's Card & Gift Shop 1
  • 38 Harry Potter Shop 1
  • 39 Salty Vibes Resort & Outdoor 1
  • 40 Old North Church Gift Shop 1
  • 41 King Lewis Engraving & Gifts 1
  • 42 Underground Express 1
  • 43 Euro Ship Store 1
  • 44 Once Upon A Memory Treasures 1
  • 45 Keltic Kottage 1
  • 46 Mardell's 1
  • 47 All Star Relics 1
  • 48 Spanky's Gift Shop 1
  • 49 Carmelite Gift Shop 1
  • 50 The Painted Stone Emporium 1

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