Growth
LOFT against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks LOFT's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Maurices | +6.6% |
| 2 | LOFT | +0.7% |
| 3 | Chico's | +0.8% |
| 4 | Lane Bryant | -2.5% |
| 5 | TALBOTS | +8.9% |
| 6 | White House Black Market | -7.6% |
| 7 | J.Jill | +10.6% |
| 8 | Tommy Bahama | -42.4% |
| 9 | Ann Taylor | +12.0% |
| 10 | Country Store | +4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
400 tracked LOFT locations across 45 US states and DC. Texas, Florida, and New York hold 23% of them.
Tracked stores by state
- Texas 36
- Florida 29
- New York 28
- Pennsylvania 25
- California 24
- Illinois 21
- Massachusetts 20
- Virginia 19
- New Jersey 17
- North Carolina 16
- Georgia 15
- Ohio 12
- Maryland 11
- Michigan 9
- South Carolina 9
- Tennessee 9
- Connecticut 8
- Indiana 7
- Louisiana 7
- Wisconsin 7
- Alabama 6
- Missouri 6
- Oklahoma 6
- Oregon 6
- Washington 6
- Minnesota 5
- Kentucky 4
- Rhode Island 4
- Colorado 3
- Kansas 3
- Nebraska 3
- Arizona 2
- Mississippi 2
- New Hampshire 2
- Utah 2
- Alaska 1
- Arkansas 1
- District of Columbia 1
- Delaware 1
- Iowa 1
- Idaho 1
- Maine 1
- North Dakota 1
- New Mexico 1
- Nevada 1
- South Dakota 1
Customer overlap
Who shops at LOFT
Tracked chains LOFT customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends