Trends · data through September 2026

Bookstores in Massachusetts

Iceflower tracks 172 stores from 144 bookstore chains in Massachusetts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
144
Tracked stores
172
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bookstore chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Barnes & Noble and New England Comics sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Barnes & Noble - +3.5%
2 New England Comics - -23.5%
  • Barnes & Noble
  • NewsLink
  • Brookline Booksmith
  • Harvard Coop
  • Beacon Hill Books & Cafe
  • Harvard Book Store
  • That's Entertainment
  • Other tracked chains

Store footprint

Store map

172 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 32 of the 172 stores (19%); 138 of the 144 tracked chains have a single store here. 3% of the tracked retail stores here are bookstores, against 2% across the United States.

  • Barnes & Noble (22)
  • NewsLink (1)
  • Brookline Booksmith (2)
  • Harvard Coop (2)
  • Beacon Hill Books & Cafe (1)
  • Harvard Book Store (1)
  • That's Entertainment (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 Barnes & Noble 22
  • 2 New England Comics 4
  • 3 Brookline Booksmith 2
  • 4 Harvard Coop 2
  • 5 Raven Used Books 2
  • 6 That's Entertainment 2
  • 7 Salem State University Bookstore 1
  • 8 Sea Howl Bookshop 1
  • 9 Silver Moon Comics & Collectibles 1
  • 10 Below the Brine Bookshop 1
  • 11 Berkshire Book Nook 1
  • 12 Parnassus Book Service 1
  • 13 The Million Year Picnic 1
  • 14 The Book Shop of Beverly Farms 1
  • 15 Tidal Pages Ipswich 1
  • 16 Unnameable Books 1
  • 17 The Next Chapter Books and More 1
  • 18 Bedlam Book Cafe 1
  • 19 Pyramid Books 1
  • 20 Just Book-ish 1
  • 21 Friar Tuck's Comics & Collectibles 1
  • 22 Rodney's Bookstore 1
  • 23 The Bear and Bee 1
  • 24 Ten Trees Books 1
  • 25 Counterplay Comics 1
  • 26 Side Quest Books & Games 1
  • 27 Brattle Book Shop 1
  • 28 Geek Boutique 1
  • 29 MFA Bookstore & Shop 1
  • 30 Whitelam Books 1
  • 31 Taproot Treasures 1
  • 32 The Purple Couch Bookshop 1
  • 33 The Bookstore of Gloucester 1
  • 34 Zombie Hideout 1
  • 35 LaLa Books 1
  • 36 Grey Matter Books 1
  • 37 Molly's Bookstore 1
  • 38 Hub Comics 1
  • 39 Commuters Variety 1
  • 40 Book Moon 1
  • 41 Barrow Book Store 1
  • 42 Main St Comics, Toys & More 1
  • 43 The Hall of Comics 1
  • 44 TopatoCo 1
  • 45 The Comic Stop 1
  • 46 Splendor Solis Books 1
  • 47 Park Street Books & Toys 1
  • 48 The Carle Museum Bookshop 1
  • 49 Reed Books 1
  • 50 Manchester By the Book 1

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