Trends · data through September 2026

Women's Classic in Massachusetts

Iceflower tracks 87 stores from 11 women's classic chains in Massachusetts. Talbots grew fastest over the last year, ahead of Chico's and LOFT.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
87
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's classic chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Talbots and Chico's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Talbots logo Talbots - +13.1%
2 C Chico's logo Chico's - -0.5%
3 L LOFT logo LOFT - -3.9%
4 J J.McLaughlin logo J.McLaughlin - -6.0%
5 A Ann Taylor logo Ann Taylor ▲1 -11.4%
6 L Lane Bryant logo Lane Bryant ▲1 -14.8%
7 W White House Black Market logo White House Black Market - -18.3%
8 T Tommy Bahama logo Tommy Bahama ▼2 -49.7%
  • Talbots
  • LOFT
  • Chico's
  • J.Jill
  • J.McLaughlin
  • White House Black Market
  • Lane Bryant
  • Other tracked chains

Store footprint

Store map

87 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Talbots (24)
  • LOFT (19)
  • Chico's (11)
  • J.Jill (9)
  • J.McLaughlin (4)
  • White House Black Market (5)
  • Lane Bryant (5)
  • Other tracked chains

Top tracked chains by store count

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