Growth
Rocky's Ace Hardware against its category
The biggest tracked US hardware store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rocky's Ace Hardware's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Harbor Freight Tools | +2.0% |
| 2 | Ace Hardware | +3.4% |
| 3 | True Value | -4.8% |
| 4 | Curtis Lumber Co Inc | +12.7% |
| 5 | Aubuchon Hardware | +11.2% |
| 6 | Elder's Ace Hardware | -6.8% |
| 7 | Sneade's Ace Home Center | +1.8% |
| 8 | Lowe's ProServices | -11.1% |
| 9 | Rockler Woodworking and Hardware | -7.8% |
| 10 | Westlake Ace Hardware | -2.9% |
| 16 | Rocky's Ace Hardware | -1.1% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Rocky's Ace Hardware locations across 7 US states. Massachusetts, New Hampshire, and Ohio hold 88% of them.
Tracked stores by state
- Massachusetts 24
- New Hampshire 3
- Ohio 2
- Connecticut 1
- Florida 1
- Pennsylvania 1
- Rhode Island 1
Customer overlap
Who shops at Rocky's Ace Hardware
Tracked chains Rocky's Ace Hardware customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends