Growth
Newbury Comics against its category
The biggest tracked US collectibles & hobby chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Newbury Comics's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | BoxLunch | +1.8% |
| 2 | Warhammer | -0.7% |
| 3 | HobbyTown | -1.8% |
| 4 | Disney Store | +17.3% |
| 5 | The Exchange | 0.0% |
| 6 | Newbury Comics | +11.9% |
| 7 | Vintage Stock | +14.7% |
| 8 | Game Haven | - |
| 9 | Coliseum of Comics | +12.0% |
| 10 | MINI | -56.5% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Newbury Comics locations across 6 US states. Massachusetts, New Hampshire, and New York hold 82% of them.
Tracked stores by state
- Massachusetts 15
- New Hampshire 4
- New York 4
- Connecticut 2
- Rhode Island 2
- Maine 1
Customer overlap
Who shops at Newbury Comics
Tracked chains Newbury Comics customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends