Metro by metro
The leading beauty salon chains in every California metro area
Tracked beauty salon chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. European Wax Center leads in 11 metro areas, Royal Beauty Salon in 1 metro area, and Ambiance in 1 metro area. 5 chains lead at least one metro area. Against their share in California as a whole, European Wax Center stands out in 9 metro areas.
By tracked consumer spend, Q4 2025–Q3 2026
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European Wax Center
Relative #1 in 9 metro areas
Los Angeles, CA 0.8× · San Francisco, CA 0.7× · Riverside, CA 1.1× · San Diego, CA 1.2× · Sacramento, CA 1.5× · San Jose, CA 0.5× · Stockton-Lodi, CA 1.7× · Fresno, CA 1.8× · Oxnard, CA 2.9×
Not enough tracked stores: Chico, CA · El Centro, CA · Hanford-Corcoran, CA · Merced, CA · Redding, CA · Salinas, CA · Santa Cruz-Watsonville, CA · Santa Maria, CA · Visalia, CA · Yuba City, CA
No ranked chain with 5% of the metro area's spend and 3 stores there: Bakersfield-Delano, CA · Modesto, CA · Napa, CA · San Luis Obispo, CA · Santa Rosa-Petaluma, CA · Vallejo, CA
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European Wax Center
#1 in 11 metro areas
Los Angeles, CA · San Francisco, CA · Riverside, CA · San Diego, CA · Sacramento, CA · Santa Rosa-Petaluma, CA · Stockton-Lodi, CA · Vallejo, CA · Fresno, CA · Oxnard, CA · Napa, CA
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Royal Beauty Salon
#1 in San Jose, CA
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Ambiance
#1 in San Luis Obispo, CA
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Nova Nails Bar
#1 in Bakersfield-Delano, CA
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Queen Bee Nails & Spa
#1 in Modesto, CA
Not enough tracked stores: Chico, CA · El Centro, CA · Hanford-Corcoran, CA · Merced, CA · Redding, CA · Salinas, CA · Santa Cruz-Watsonville, CA · Santa Maria, CA · Visalia, CA · Yuba City, CA
A metro area shows a ranking once it has at least 2 tracked beauty salon chains and 10 tracked stores. Relative to California compares a chain's share of the metro area's spend with its share in California as a whole. It ranks the 7 biggest chains in California and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of California is light gray. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked beauty salon chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Urs Threading and Threading Place sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Urs Threading | - | +18.3% |
| 2 | Threading Place | ▲4 | +14.4% |
| 3 | Ms Kawaii Eyelash | ▲1 | +13.7% |
| 4 | Elegant Lashes By Katie | - | +12.4% |
| 5 | House of Beauty | ▲2 | +8.2% |
| 6 | Radiant Waxing | ▲3 | +6.5% |
| 7 | Mini Beauty Eyelash | ▲1 | +5.9% |
| 8 | Eyebrow Art | - | -0.3% |
| 9 | Hair by Ann | ▼2 | -2.0% |
| 10 | Beauty By Thread | ▼1 | -2.1% |
| 11 | Eyebrow Hub | ▼1 | -4.6% |
| 12 | Eyebrow Beauty Touch | ▼2 | -7.1% |
| 13 | Beauty Lounge | - | -7.1% |
| 14 | Finest Nails & Spa | - | -8.2% |
| 15 | Nails World | ▼2 | -8.2% |
- European Wax Center
- Sam's Beauty Plus
- Bibbidi Bobbidi Boutique
- Skinspirit
- The New Era Nails of La Mesa
- Royal Beauty Salon
- San Diego Hair
- Other tracked chains
Store footprint
Store map
2,400 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 168 of the 2,400 stores (7%); 1,950 of the 2,061 tracked chains have a single store here. 8% of the tracked health & beauty stores here are beauty salons, the same share as across the United States.
- European Wax Center (123)
- Sam's Beauty Plus (1)
- Bibbidi Bobbidi Boutique (1)
- Skinspirit (1)
- The New Era Nails of La Mesa (1)
- Royal Beauty Salon (1)
- San Diego Hair (1)
- Other tracked chains
Top tracked chains by store count
- 1 European Wax Center 123
- 2 Amazing Lash Studio 13
- 3 Brow Arc 12
- 4 Salon Republic Salon Studios 11
- 5 Radiant Waxing 9
- 6 Beauty By Thread 7
- 7 Eyebrow Hub 7
- 8 The Pretty Kitty 6
- 9 The Lash Lounge 6
- 10 House of Beauty 6
- 11 Threading Place 5
- 12 Mini Beauty Eyelash 5
- 13 Ms Kawaii Eyelash 4
- 14 The Beauty Bar 4
- 15 Magic Brow 4
- 16 Eyebrow Art 4
- 17 Finest Nails & Spa 4
- 18 Beauty Lounge 3
- 19 Nails World 3
- 20 Eyebrow Beauty Touch 3
- 21 Urs Threading 3
- 22 Stylish Honey Eyebrow 3
- 23 Ambiance 3
- 24 Elegant Lashes By Katie 3
- 25 Hair by Ann 3
- 26 Super Eyebrow 3
- 27 Brow Spa 3
- 28 Face Reality Acne Clinic 2
- 29 look at me 2
- 30 Final Touch 2
- 31 Good Nails 2
- 32 Diamond Nails & Lashes 2
- 33 Limon Salon 2
- 34 Platinum Nail Spa 2
- 35 Nolasco Beauty Salon 2
- 36 AO Nails & Lashes 2
- 37 Super Brows 2
- 38 Flawless Skin Center 2
- 39 LA Beauty Skin Center 2
- 40 Diamond Hands Nail Spa 1
- 41 The Hair Parlour 1
- 42 Elite Nails & Lash 1
- 43 Atlantic Studio 1
- 44 Innersense Organic Beauty 1
- 45 Royal Creations Hair Beauty Supply and Salon 1
- 46 Valley Skincare Center 1
- 47 Salon Bravissimo 1
- 48 Golden Salon & Spa 1
- 49 Hair By Kyl 1
- 50 PCH Beauty Supply 1
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