Trends · data through August 2026

Health & Beauty trends in Bakersfield-Delano, CA

Iceflower tracks 308 stores from 237 health & beauty chains in Bakersfield-Delano, CA. Bath & Body Works grew fastest over the last year, ahead of Walgreens and Sally Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
237
Tracked stores
308
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bath & Body Works and Walgreens sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Bath & Body Works logo Bath & Body Works - +19.1%
2 W Walgreens logo Walgreens ▲1 +18.8%
3 S Sally Beauty logo Sally Beauty - +11.3%
4 P Planet Fitness logo Planet Fitness ▲1 +0.9%
5 G Great Clips logo Great Clips - -3.1%
6 C CosmoProf logo CosmoProf - -4.4%
7 C CVS Pharmacy logo CVS Pharmacy - -8.3%
8 K Kern Radiology Memorial Medical Plaza ▼1 -22.7%
9 R Rite Aid logo Rite Aid ▼1 -53.7%
  • Pharmacy
  • Nail Salon
  • Beauty Store
  • Veterinarian
  • Gym
  • Healthcare Location
  • Hair Salon
  • Other categories

Store footprint

Store map

308 tracked store locations in Bakersfield-Delano, CA, colored by category.

  • Pharmacy (53)
  • Nail Salon (50)
  • Beauty Store (26)
  • Veterinarian (18)
  • Gym (18)
  • Healthcare Location (16)
  • Hair Salon (15)
  • Other categories

Top tracked chains by store count

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