Trends · data through September 2026

Fragrance in California

Iceflower tracks 38 stores from 9 fragrance chains in California. Le Labo Fragrances grew fastest over the last year, ahead of Perfume Gallery and Perfumania.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
38
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fragrance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Le Labo Fragrances and Perfume Gallery sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Le Labo Fragrances logo Le Labo Fragrances - +14.3%
2 P Perfume Gallery - +0.8%
3 P Perfumania logo Perfumania - -2.0%
4 J Jo Malone London logo Jo Malone London - -4.9%
  • Le Labo Fragrances
  • Perfumania
  • Perfume Gallery
  • Jo Malone London
  • Perfumes 4U
  • Byredo
  • The Perfume Shop
  • Other tracked chains

Store footprint

Store map

38 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Le Labo Fragrances (8)
  • Perfumania (9)
  • Perfume Gallery (4)
  • Jo Malone London (7)
  • Perfumes 4U (1)
  • Byredo (3)
  • The Perfume Shop (2)
  • Other tracked chains

Top tracked chains by store count

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