Trends · data through September 2026

Eyewear Stores in California

Iceflower tracks 181 stores from 19 eyewear store chains in California. Visionworks grew fastest over the last year, ahead of Site for Sore Eyes and Stanton Optical.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
181
Consumer panel
130M+

Growth ranking

Fastest-growing tracked eyewear store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Visionworks and Site for Sore Eyes sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Visionworks logo Visionworks - +2.9%
2 S Site for Sore Eyes - +2.5%
3 S Stanton Optical - +0.8%
4 L LensCrafters logo LensCrafters - -3.6%
  • LensCrafters
  • Stanton Optical
  • Site for Sore Eyes
  • Visionworks
  • Vision Essentials by Kaiser Permanente
  • Macy's Glendale Galleria
  • Eyemart Express
  • Other tracked chains

Store footprint

Store map

181 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • LensCrafters (104)
  • Stanton Optical (27)
  • Site for Sore Eyes (14)
  • Visionworks (15)
  • Vision Essentials by Kaiser Permanente (2)
  • Macy's Glendale Galleria (1)
  • Eyemart Express (1)
  • Other tracked chains

Top tracked chains by store count

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