Trends · data through September 2026

Health & Beauty trends in Santa Rosa-Petaluma, CA

Iceflower tracks 821 stores from 735 health & beauty chains in Santa Rosa-Petaluma, CA. Sally Beauty grew fastest over the last year, ahead of CVS Pharmacy and Great Clips.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
735
Tracked stores
821
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sally Beauty and CVS Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Sally Beauty - +9.8%
2 CVS Pharmacy - +4.1%
3 Great Clips - +2.8%
4 Orangetheory Fitness - +0.8%
5 Walgreens - -1.8%
6 GNC - -2.1%
7 Ulta Beauty - -4.4%
8 CosmoProf - -5.2%
9 Palm Beach Tan - -8.8%
10 24 Hour Fitness - -9.5%
11 Supercuts - -12.2%

Store footprint

Store map

821 tracked store locations in Santa Rosa-Petaluma, CA, colored by category. The top 5 chains by store count run 41 of the 821 stores (5%); 698 of the 735 tracked chains have a single store here. 4% of the tracked health & beauty stores here are pharmacies, against 10% across California.

Top tracked chains by store count

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