Growth
24 Hour Fitness against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 24 Hour Fitness's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | YMCA | -9.6% |
| 2 | Crunch Fitness | - |
| 3 | Quantico Gym | +12.1% |
| 4 | Planet Fitness | -35.8% |
| 5 | Equinox | -4.0% |
| 6 | Life Time | - |
| 7 | EōS Fitness | - |
| 8 | Gold's Gym | -21.9% |
| 9 | UFC GYM | -4.4% |
| 10 | Anytime Fitness | -1.6% |
| 13 | 24 Hour Fitness | -10.6% |
Share of tracked category spend, indexed
Store footprint
Store map
325 tracked 24 Hour Fitness locations across 11 US states. California, Texas, and Colorado hold 83% of them.
Tracked stores by state
- California 197
- Texas 52
- Colorado 21
- Oregon 12
- Washington 11
- Florida 9
- Hawaii 8
- New York 7
- New Jersey 5
- Virginia 2
- Nevada 1
Customer overlap
Who shops at 24 Hour Fitness
Tracked chains 24 Hour Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends