Trends · data through September 2026

Makeup & Cosmetics in California

Iceflower tracks 183 stores from 12 makeup & cosmetics in California. Nail Tek grew fastest over the last year, ahead of MAC Cosmetics and SEPHORA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
183
Consumer panel
130M+

Growth ranking

Fastest-growing tracked makeup & cosmetics

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Nail Tek and MAC Cosmetics sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N Nail Tek logo Nail Tek - +5.4%
2 M MAC Cosmetics logo MAC Cosmetics - +1.0%
3 S SEPHORA logo SEPHORA - +0.2%
4 C Cos Bar logo Cos Bar ▲1 -21.7%
5 B Benefit Cosmetics BrowBar logo Benefit Cosmetics BrowBar ▼1 -65.2%
  • SEPHORA
  • MAC Cosmetics
  • Cos Bar
  • The Cosmetics Company Store
  • Charlotte Tilbury
  • Benefit Cosmetics BrowBar
  • Lebanon-Monticello Merle Norman Cosmetics and Facial Spa
  • Other tracked chains

Store footprint

Store map

183 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • SEPHORA (139)
  • MAC Cosmetics (25)
  • Cos Bar (3)
  • The Cosmetics Company Store (2)
  • Charlotte Tilbury (1)
  • Benefit Cosmetics BrowBar (3)
  • Lebanon-Monticello Merle Norman Cosmetics and Facial Spa (1)
  • Other tracked chains

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.