Trends · data through September 2026

Health & Beauty trends in Merced, CA

Iceflower tracks 123 stores from 101 health & beauty chains in Merced, CA. Walgreens grew fastest over the last year, ahead of CVS Pharmacy and Supercuts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
101
Tracked stores
123
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Walgreens and CVS Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Walgreens - +0.4%
2 CVS Pharmacy - -0.9%
3 Supercuts ▲1 -1.2%
4 Sally Beauty ▲1 -2.0%
5 Great Clips ▲2 -2.0%
6 GNC - -25.0%
7 Rite Aid ▼4 -100.0%
  • Pharmacy
  • Nail Salon
  • Hair Salon
  • Dentist
  • Doctors Office
  • Veterinarian
  • Gym
  • Other categories

Store footprint

Store map

123 tracked store locations in Merced, CA, colored by category. The top 5 chains by store count run 20 of the 123 stores (16%); 91 of the 101 tracked chains have a single store here. 15% of the tracked health & beauty stores here are pharmacies, against 10% across California.

  • Pharmacy (19)
  • Nail Salon (13)
  • Hair Salon (10)
  • Dentist (9)
  • Doctors Office (8)
  • Veterinarian (8)
  • Gym (7)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.