Trends · data through September 2026

Health & Beauty trends in Santa Cruz-Watsonville, CA

Iceflower tracks 149 stores from 126 health & beauty chains in Santa Cruz-Watsonville, CA. Toadal Fitness grew fastest over the last year, ahead of Walgreens and Great Clips.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
126
Tracked stores
149
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Toadal Fitness and Walgreens sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Toadal Fitness - +6.0%
2 Walgreens - +1.0%
3 Great Clips ▲1 -0.5%
4 CVS Pharmacy - -5.3%
5 Rite Aid ▼1 -100.0%
  • Pharmacy
  • Veterinarian
  • Gym
  • Nail Salon
  • Hair Salon
  • Spa
  • Clinic & Treatment Center
  • Other categories

Store footprint

Store map

149 tracked store locations in Santa Cruz-Watsonville, CA, colored by category. The top 5 chains by store count run 27 of the 149 stores (18%); 120 of the 126 tracked chains have a single store here. 13% of the tracked health & beauty stores here are veterinarians, against 6% across California.

  • Pharmacy (26)
  • Veterinarian (20)
  • Gym (16)
  • Nail Salon (11)
  • Hair Salon (10)
  • Spa (6)
  • Clinic & Treatment Center (6)
  • Other categories

Top tracked chains by store count

  • 1 CVS Pharmacy 11
  • 2 Toadal Fitness 6
  • 3 Great Clips 4
  • 4 Walgreens 3
  • 5 Rite Aid 3
  • 6 Supercuts 2
  • 7 Nail Club 1
  • 8 Fancy Nails 1
  • 9 Mount Hermon Adventures 1
  • 10 Maitreya Zen Garden and Healing Retreat 1
  • 11 GNC 1
  • 12 3 Bros Santa Cruz 1
  • 13 Precision Physical Therapy & Fitness 1
  • 14 GOAT 1
  • 15 DeWitt Physical Therapy 1
  • 16 Seascape Sports Club 1
  • 17 Sally Beauty 1
  • 18 Watsonville Community Hospital 1
  • 19 China Foot Massage 1
  • 20 Santa Cruz Power Fitness 1
  • 21 Dr. Jeff B DC 1
  • 22 Total Solution 1
  • 23 Escape Salon Day Spa 1
  • 24 Kaiser Permanente Watsonville Medical Offices 1
  • 25 Surecuts 1
  • 26 Mission Street Tattoo 1
  • 27 Lauden Pharmacy 1
  • 28 SalonCentric 1
  • 29 Forefront Dermatology 1
  • 30 Enterprise Sports Club 1
  • 31 Hot Yoga Aptos 1
  • 32 Westside Beauty Supply 1
  • 33 Santa Cruz Dental Group 1
  • 34 West Side Pharmacy 1
  • 35 Hot Elevation Studios 1
  • 36 Banfield Pet Hospital 1
  • 37 Planned Parenthood 1
  • 38 BeWell IV 1
  • 39 Pharmacy | Kaiser Permanente Watsonville Medical Offices 1
  • 40 Powerhouse Gym Watsonville 1
  • 41 UCSC Health Center 1
  • 42 Lin Acupuncture Clinic 1
  • 43 Linette Calvo, MD 1
  • 44 Santa Cruz Thread 1
  • 45 Capitola Healing Association 1
  • 46 Kaiser Permanente Santa Cruz Medical Offices 1
  • 47 Anytime Fitness 1
  • 48 Premier Physical Therapy 1
  • 49 Santa Cruz Yoga 1
  • 50 24 Hour Fitness 1

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