Growth
Equinox against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Equinox's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Y
YMCA
|
-5.3% |
| 2 |
C
Crunch Fitness
|
- |
| 3 |
P
Planet Fitness
|
-27.1% |
| 4 |
E
Equinox
|
-8.1% |
| 5 |
L
Life Time
|
- |
| 6 |
G
Gold's Gym
|
-16.4% |
| 7 |
E
EōS Fitness
|
- |
| 8 |
A
Anytime Fitness
|
-5.4% |
| 9 |
O
Onelife Fitness
|
-36.9% |
| 10 |
U
UFC GYM
|
+4.0% |
Share of tracked category spend, indexed
Store footprint
Store map
98 tracked Equinox locations across 12 US states and DC.
Tracked stores by state
- New York 37
- California 32
- Florida 5
- Massachusetts 5
- Illinois 4
- Texas 4
- Connecticut 3
- District of Columbia 3
- Maryland 1
- Michigan 1
- New Jersey 1
- Pennsylvania 1
- Virginia 1
Customer overlap
Who shops at Equinox
Tracked chains Equinox customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends