Trends · data through September 2026

Massage Therapy in California

Iceflower tracks 173 stores from 152 massage therapy chains in California. Massage Heights grew fastest over the last year, ahead of The Massage Place and Massage Green Spa.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
152
Tracked stores
173
Consumer panel
130M+

Growth ranking

Fastest-growing tracked massage therapy chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Massage Heights and The Massage Place sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Massage Heights logo Massage Heights - -24.7%
2 T The Massage Place ▲1 -29.5%
3 M Massage Green Spa ▼1 -83.7%
  • Massage Heights
  • Pure Massage
  • Hand & Stone
  • Soothing Relax
  • Z & C Relax Massage
  • Bamboo Massage & Skincare
  • Sun Massage
  • Other tracked chains

Store footprint

Store map

173 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Massage Heights (7)
  • Pure Massage (2)
  • Hand & Stone (3)
  • Soothing Relax (2)
  • Z & C Relax Massage (1)
  • Bamboo Massage & Skincare (1)
  • Sun Massage (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Massage Heights logo Massage Heights 7
  • 2 M Massage Green Spa 5
  • 3 T The Massage Place 3
  • 4 H Hand & Stone logo Hand & Stone 3
  • 5 H Happy Feet Foot Massage 2
  • 6 R Royal Massage 2
  • 7 R Relax Station 2
  • 8 P Pure Massage 2
  • 9 S Soothing Relax 2
  • 10 Z Zen Day Spa 2
  • 11 S Sun Massage 2
  • 12 S Sakura Foot Spa 1
  • 13 M Massage By Britt 1
  • 14 E Eastern Massage 1
  • 15 P Pho Siam Thai Spa 1
  • 16 M Massage By Erika 1
  • 17 S Swanya Thai Massage 1
  • 18 C Chetawan Thai Therapeutic Massage 1
  • 19 W Wendy's Massage 1
  • 20 S Soothing Spa 1
  • 21 A AAA Relax Massage 1
  • 22 B Best Town Massage 1
  • 23 L Lucky Dragon Massage 1
  • 24 T Thrive in Body 1
  • 25 Z ZD Massage 1
  • 26 B Body Balance 1
  • 27 S Sun Light Massage 1
  • 28 T Taralai Thai Massage 1
  • 29 H HealthLand Thai Spa 1
  • 30 A Aart Massage and Spa 1
  • 31 N Nurturing Touch Massage & Acupuncture 1
  • 32 U Unbound Body 1
  • 33 A A Healthy Massage Foot Spa 1
  • 34 T The Pearl Massage 1
  • 35 Z Zen Massage 1
  • 36 D Date Palm Massage 1
  • 37 M Massage Hubs 1
  • 38 T Thai Performance Massage 1
  • 39 F Futureproof by Serenity Zen 1
  • 40 M Massage Square Center 1
  • 41 L Le Palace Massage 1
  • 42 S Sweet & Smile Massage 1
  • 43 L Lavender M Spa 1
  • 44 U Unicorn Massage Spa 1
  • 45 Y YW Massage 1
  • 46 D Diamond Spa Orange 1
  • 47 J Joy Massage Masaje 1
  • 48 W Waves Massage 1
  • 49 H Harmony Acupuncture & Massage 1
  • 50 C Comfort Spa 1

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