Trends · data through September 2026

Skincare in California

Iceflower tracks 70 stores from 10 skincare chains in California. L'OCCITANE en Provence grew fastest over the last year, ahead of L'Occitane and Skin Laundry.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
70
Consumer panel
130M+

Growth ranking

Fastest-growing tracked skincare chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. L'OCCITANE en Provence and L'Occitane sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L L'OCCITANE en Provence logo L'OCCITANE en Provence - +10.5%
2 L L'Occitane logo L'Occitane - +8.8%
3 S Skin Laundry - +0.6%
4 F Fresh logo Fresh - -4.5%
5 K Kiehl's logo Kiehl's - -22.5%
6 A Aesop logo Aesop - -28.9%
7 M Malin+Goetz - -31.6%
8 T The Body Shop logo The Body Shop - -66.9%
  • Skin Laundry
  • L'OCCITANE en Provence
  • Fresh
  • Kiehl's
  • Aesop
  • L'Occitane
  • The Face Shop
  • Other tracked chains

Store footprint

Store map

70 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Skin Laundry (18)
  • L'OCCITANE en Provence (20)
  • Fresh (5)
  • Kiehl's (9)
  • Aesop (5)
  • L'Occitane (3)
  • The Face Shop (2)
  • Other tracked chains

Top tracked chains by store count

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