Trends · data through September 2026

Gyms in California

Iceflower tracks 1,633 stores from 746 gym chains in California. Bay Club grew fastest over the last year, ahead of Fitness 19 and Toadal Fitness.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
746
Tracked stores
1,633
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gym chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bay Club and Fitness 19 sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Bay Club ▲4 +17.6%
2 Fitness 19 ▲4 +14.2%
3 Toadal Fitness ▲2 +11.0%
4 Chuze Fitness ▲3 +10.9%
5 Jazzercise ▲3 +10.8%
6 American Barbell ▲2 +7.6%
7 Powerhouse Gym ▲4 +3.4%
8 BodyRok ▲1 +3.3%
9 Anytime Fitness ▲1 -2.6%
10 UFC GYM - -5.1%
11 Fit Athletic Club ▲4 -5.5%
12 24 Hour Fitness - -6.3%
13 Premier Fitness ▲2 -8.3%
14 Bintang Badminton - -10.3%
15 World Gym ▲1 -14.5%
  • EōS Fitness
  • 24 Hour Fitness
  • Crunch Fitness
  • Chuze Fitness
  • YMCA
  • UFC GYM
  • Life Time
  • Other tracked chains

Store footprint

Store map

1,633 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 516 of the 1,633 stores (32%); 676 of the 746 tracked chains have a single store here. 5% of the tracked health & beauty stores here are gyms, against 4% across the United States.

  • EōS Fitness (22)
  • 24 Hour Fitness (197)
  • Crunch Fitness (56)
  • Chuze Fitness (24)
  • YMCA (36)
  • UFC GYM (14)
  • Life Time (9)
  • Other tracked chains

Top tracked chains by store count

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