Growth
MAC Cosmetics against its category
The biggest tracked US makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks MAC Cosmetics's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | SEPHORA | +0.3% |
| 2 | MAC Cosmetics | -5.1% |
| 3 | The Cosmetics Company Store | -11.7% |
| 4 | Merle Norman Cosmetic Studio | +3.2% |
| 5 | Nail Tek | +2.5% |
| 6 | Lebanon-Monticello Merle Norman Cosmetics and Facial Spa | +7.9% |
| 7 | Avon | +13.5% |
| 8 | Cos Bar | -2.6% |
| 9 | Merle Norman | -37.5% |
| 10 | Merle Norman Cosmetics | -12.3% |
Share of tracked category spend, indexed
Store footprint
Store map
111 tracked MAC Cosmetics locations across 28 US states. California, New York, and Florida hold 46% of them.
Tracked stores by state
- California 27
- New York 14
- Florida 10
- Texas 10
- Illinois 5
- Georgia 4
- Maryland 4
- Indiana 3
- New Jersey 3
- Ohio 3
- Oregon 3
- Washington 3
- Arizona 2
- Massachusetts 2
- Minnesota 2
- North Carolina 2
- Pennsylvania 2
- Utah 2
- Colorado 1
- Connecticut 1
- Idaho 1
- Kentucky 1
- Michigan 1
- Nevada 1
- Oklahoma 1
- Rhode Island 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at MAC Cosmetics
Tracked chains MAC Cosmetics customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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