Trends · data through September 2026

Health & Beauty trends in Santa Maria-Santa Barbara, CA

Iceflower tracks 218 stores from 163 health & beauty chains in Santa Maria-Santa Barbara, CA. Little Rainbow Foot Spa grew fastest over the last year, ahead of Sally Beauty and Supercuts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
163
Tracked stores
218
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Little Rainbow Foot Spa and Sally Beauty sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Little Rainbow Foot Spa ▲1 +14.3%
2 Sally Beauty ▲1 +3.0%
3 Supercuts ▲2 +2.5%
4 Walgreens - +1.7%
5 Ulta Beauty - -0.1%
6 CVS Pharmacy - -5.8%
7 CosmoProf ▲2 -10.1%
8 GNC ▲2 -16.1%
9 Gold's Gym ▼2 -92.7%
10 Rite Aid ▼6 -100.0%
  • Nail Salon
  • Pharmacy
  • Veterinarian
  • Hair Salon
  • Beauty Store
  • Gym
  • Beauty Salon
  • Other categories

Store footprint

Store map

218 tracked store locations in Santa Maria-Santa Barbara, CA, colored by category. The top 5 chains by store count run 39 of the 218 stores (18%); 144 of the 163 tracked chains have a single store here. 16% of the tracked health & beauty stores here are pharmacies, against 10% across California.

  • Nail Salon (35)
  • Pharmacy (34)
  • Veterinarian (20)
  • Hair Salon (17)
  • Beauty Store (13)
  • Gym (12)
  • Beauty Salon (9)
  • Other categories

Top tracked chains by store count

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