Trends · data through August 2026

Food & Drink trends in Iowa

Iceflower tracks 3,878 stores from 1,726 food & drink chains in Iowa. 30 Hop grew fastest over the last year, ahead of Monterrey Mexican Restaurant and Tropical Smoothie Cafe.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,726
Tracked stores
3,878
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. 30 Hop and Monterrey Mexican Restaurant sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 3 30 Hop ▲5 +18.6%
2 M Monterrey Mexican Restaurant ▲5 +16.4%
3 T Tropical Smoothie Cafe logo Tropical Smoothie Cafe ▲7 +15.2%
4 S Slim Chickens logo Slim Chickens ▲6 +13.5%
5 F Freddy's Frozen Custard & Steakburgers logo Freddy's Frozen Custard & Steakburgers ▲4 +11.3%
6 S Smoothie King logo Smoothie King ▲1 +10.8%
7 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲4 +6.9%
8 W Wasabi ▲6 +5.8%
9 S Sbarro logo Sbarro ▲3 +5.8%
10 T Texas Roadhouse logo Texas Roadhouse - +5.8%
11 S Subway logo Subway ▲2 +4.4%
12 P Panda Express logo Panda Express ▲2 +4.3%
13 O Olive Garden logo Olive Garden ▲1 +3.4%
14 D Dairy Queen logo Dairy Queen ▲3 +3.4%
15 A Auntie Anne's logo Auntie Anne's ▲3 +1.9%

Store footprint

Store map

3,878 tracked store locations in Iowa, colored by category.

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