Trends · data through September 2026

Bakeries, Donuts & Desserts in Iowa

Iceflower tracks 190 stores from 150 bakeries, donuts & desserts in Iowa. Auntie Anne's grew fastest over the last year, ahead of Krispy Kreme and Great Harvest Bread Co..

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
150
Tracked stores
190
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Auntie Anne's and Krispy Kreme sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Auntie Anne's logo Auntie Anne's - +10.6%
2 K Krispy Kreme logo Krispy Kreme - +3.1%
3 G Great Harvest Bread Co. logo Great Harvest Bread Co. - +1.9%
4 H Hurts Donut Co. - -10.5%
5 I Insomnia Cookies logo Insomnia Cookies - -19.8%
6 P Pretzelmaker logo Pretzelmaker - -29.1%
  • Auntie Anne's
  • Hurts Donut Co.
  • Lara's Bakery
  • Nothing Bundt Cakes
  • La Mie Bakery
  • Tous Les Jours
  • Krispy Kreme
  • Other tracked chains

Store footprint

Store map

190 tracked store locations in Iowa. The 7 largest tracked chains are highlighted.

  • Auntie Anne's (6)
  • Hurts Donut Co. (4)
  • Lara's Bakery (2)
  • Nothing Bundt Cakes (8)
  • La Mie Bakery (1)
  • Tous Les Jours (1)
  • Krispy Kreme (4)
  • Other tracked chains

Top tracked chains by store count

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