Trends · data through September 2026

Family Restaurants & Diners in Iowa

Iceflower tracks 133 stores from 66 family restaurants & diners in Iowa. Family Table grew fastest over the last year, ahead of Village Inn and Perkins American Food Co..

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
66
Tracked stores
133
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family restaurants & diners

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Family Table and Village Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Family Table - +4.6%
2 V Village Inn logo Village Inn ▲1 +2.6%
3 P Perkins American Food Co. logo Perkins American Food Co. - +0.6%
4 I IHOP logo IHOP ▼1 -1.3%
5 M Maid-Rite logo Maid-Rite - -1.4%
6 D Denny's logo Denny's - -25.8%
  • Perkins American Food Co.
  • Village Inn
  • IHOP
  • Machine Shed Restaurant
  • Cracker Barrel Old Country Store
  • Highway 63 Diner
  • Maid-Rite
  • Other tracked chains

Store footprint

Store map

133 tracked store locations in Iowa. The 7 largest tracked chains are highlighted.

  • Perkins American Food Co. (22)
  • Village Inn (14)
  • IHOP (12)
  • Machine Shed Restaurant (2)
  • Cracker Barrel Old Country Store (2)
  • Highway 63 Diner (1)
  • Maid-Rite (11)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Perkins American Food Co. logo Perkins American Food Co. 22
  • 2 V Village Inn logo Village Inn 14
  • 3 I IHOP logo IHOP 12
  • 4 M Maid-Rite logo Maid-Rite 11
  • 5 F Family Table 4
  • 6 F Family Table Restaurant 4
  • 7 D Denny's logo Denny's 3
  • 8 R Riverside Family Restaurant 2
  • 9 T Ted's Coney Island 2
  • 10 C Cracker Barrel Old Country Store logo Cracker Barrel Old Country Store 2
  • 11 M Machine Shed Restaurant 2
  • 12 B Burge Market Place 1
  • 13 T The Hen House 1
  • 14 B BecMar Diner 1
  • 15 P Papa Ozz 1
  • 16 M Miss K's 1
  • 17 D Downtown Diner 1
  • 18 P Penny's Diner 1
  • 19 N Northside Diner 1
  • 20 T The Koffee Kup 1
  • 21 D Duck Creek Pancake House 1
  • 22 M Maggie's Diner 1
  • 23 L LJ's Burgers & Ice Cream 1
  • 24 D Drake Diner logo Drake Diner 1
  • 25 H Highway 63 Diner 1
  • 26 R Rocks Anchor Grill 1
  • 27 M Montgomery's Sandwich Shop 1
  • 28 R Royceanns soul food 1
  • 29 F Farmers Walnut Street Diner 1
  • 30 P Pick Up N Go 1
  • 31 L Lou's Diner 1
  • 32 F Frontier Cafe 1
  • 33 M Mrs. D's 1
  • 34 T Three C's Diner 1
  • 35 T The Snack Shack 1
  • 36 W West Side Diner 1
  • 37 D Douglas Cafe 1
  • 38 L Little Brother 1
  • 39 T The Diner 1
  • 40 B Bubba 1
  • 41 M Morg's 1
  • 42 T The Bluebird Diner 1
  • 43 B Bakers Square 1
  • 44 M Ma & Pa's Diner 1
  • 45 B Blue Bird Diner 1
  • 46 V Vinton Family Restaurant 1
  • 47 C Country Kitchen logo Country Kitchen 1
  • 48 S Sugar Shack Diner 1
  • 49 S Sugars Lounge and Diner 1
  • 50 W West End Diner 1

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