Growth
Krispy Kreme against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Krispy Kreme's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
395 tracked Krispy Kreme locations across 42 US states and DC. California, Florida, and Georgia hold 29% of them.
Tracked stores by state
- California 47
- Florida 36
- Georgia 30
- North Carolina 29
- Texas 24
- South Carolina 19
- Tennessee 16
- New York 15
- Virginia 15
- Alabama 14
- Illinois 12
- Arizona 10
- Nevada 10
- Ohio 10
- Maryland 9
- New Jersey 8
- Washington 8
- Missouri 7
- Pennsylvania 7
- Kentucky 6
- Mississippi 6
- Utah 6
- Indiana 5
- Colorado 4
- Iowa 4
- Michigan 4
- New Mexico 4
- Arkansas 3
- Kansas 3
- Montana 3
- Nebraska 3
- Alaska 2
- District of Columbia 2
- Louisiana 2
- Minnesota 2
- Oklahoma 2
- Oregon 2
- Connecticut 1
- Delaware 1
- Hawaii 1
- Idaho 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Krispy Kreme
Tracked chains Krispy Kreme customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Food Lion
100
Bojangles'
72
Chick-fil-A
65
Zaxby's
62
Lowes Foods
51
Sam's Club
51
Cook Out
43
Camp LeJeune
43
Parker's
39
More trends