Trends · data through September 2026

Food & Drink trends in Waterloo-Cedar Falls, IA

Iceflower tracks 401 stores from 306 food & drink chains in Waterloo-Cedar Falls, IA. Arby's grew fastest over the last year, ahead of Scooter's Coffee and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
306
Tracked stores
401
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Arby's and Scooter's Coffee sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Arby's ▲1 +9.3%
2 Scooter's Coffee ▲1 +7.9%
3 McDonald's - +6.0%
4 Sub City ▲1 +5.1%
5 Burger King ▲2 +3.6%
6 Dairy Queen ▲1 +3.2%
7 Applebee's Grill + Bar - +1.5%
8 The Other Place - +1.2%
9 Taco John's ▲1 +1.2%
10 Starbucks - +1.0%
11 Jimmy John's - +0.1%
12 Domino's Pizza - -1.0%
13 Subway - -8.9%
14 Scratch Cupcakery ▲1 -12.1%
15 Taco Bell - -17.5%

Store footprint

Store map

401 tracked store locations in Waterloo-Cedar Falls, IA, colored by category. The top 5 chains by store count run 40 of the 401 stores (10%); 265 of the 306 tracked chains have a single store here. 5% of the tracked food & drink stores here are Mexican restaurants & taquerias, against 7% across Iowa.

Top tracked chains by store count

More trends

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