Trends · data through August 2026

Food & Drink trends in Waterloo-Cedar Falls, IA

Iceflower tracks 348 stores from 245 food & drink chains in Waterloo-Cedar Falls, IA. Starbucks grew fastest over the last year, ahead of Dairy Queen and Casey's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
245
Tracked stores
348
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Starbucks and Dairy Queen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Starbucks logo Starbucks ▲5 +18.4%
2 D Dairy Queen logo Dairy Queen ▲2 +4.5%
3 C Casey's logo Casey's - +3.4%
4 A Applebee's Grill + Bar logo Applebee's Grill + Bar ▲2 +2.7%
5 M McDonald's logo McDonald's - +1.6%
6 T The Other Place ▲1 -2.2%
7 B Burger King logo Burger King - -2.9%
8 A Arby's logo Arby's - -3.5%
9 T Taco Bell logo Taco Bell - -4.1%
10 S Sub City - -4.4%
11 J Jimmy John's logo Jimmy John's ▼1 -4.9%
12 T Taco John's logo Taco John's - -5.2%
13 S Scooter's Coffee logo Scooter's Coffee ▼2 -6.6%
14 D Domino's Pizza logo Domino's Pizza ▼4 -10.1%
15 4 4 Queens Dairy Cream - -10.2%

Store footprint

Store map

348 tracked store locations in Waterloo-Cedar Falls, IA, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.