Growth
Northern Lights Pizza against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Northern Lights Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Domino's Pizza | +1.7% |
| 2 | Little Caesars | -5.7% |
| 3 | Papa John's Pizza | +3.3% |
| 4 | Pizza Hut | -5.2% |
| 5 | Marco's Pizza | +8.0% |
| 6 | MOD Pizza | -16.2% |
| 7 | Jet's Pizza | -30.0% |
| 8 | Hungry Howie's Pizza | -3.2% |
| 9 | Donatos Pizza | +5.5% |
| 10 | Blaze Pizza | -5.4% |
| 79 | Northern Lights Pizza | -41.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Northern Lights Pizza locations across 2 US states. Iowa holds 90% of them.
Customer overlap
Who shops at Northern Lights Pizza
Tracked chains Northern Lights Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends