Trends · data through August 2026

Retail & consumer trends in Iowa

Iceflower tracks 8,474 stores from 3,936 retail and consumer chains in Iowa. Sherwin-Williams grew fastest over the last year, ahead of Tropical Smoothie Cafe and Five Below.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,936
Tracked stores
8,474
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sherwin-Williams and Tropical Smoothie Cafe sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sherwin-Williams logo Sherwin-Williams ▲12 +19.4%
2 T Tropical Smoothie Cafe logo Tropical Smoothie Cafe ▲8 +17.6%
3 F Five Below logo Five Below ▲9 +16.2%
4 S Slim Chickens logo Slim Chickens ▲4 +15.8%
5 F Freddy's Frozen Custard & Steakburgers logo Freddy's Frozen Custard & Steakburgers ▲9 +13.6%
6 H Hobby Lobby logo Hobby Lobby ▲3 +13.2%
7 C Cost Cutters ▲6 +12.5%
8 S Stuff Etc ▲9 +12.4%
9 D Dollar Tree logo Dollar Tree ▲5 +11.6%
10 G Goodwill logo Goodwill ▲9 +10.2%
11 R Ross Dress for Less logo Ross Dress for Less ▲5 +9.9%
12 D Discount Tire logo Discount Tire ▲8 +9.8%
13 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲8 +9.1%
14 C Costco logo Costco ▲1 +8.5%
15 T Texas Roadhouse logo Texas Roadhouse - +8.0%

Store footprint

Store map

8,474 tracked store locations in Iowa, colored by category group.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.