Trends · data through September 2026

Retail & consumer trends in Iowa

Iceflower tracks 19,867 stores from 12,080 retail and consumer chains in Iowa. Sherwin-Williams grew fastest over the last year, ahead of Victoria's Secret and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12,080
Tracked stores
19,867
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sherwin-Williams and Victoria's Secret sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Sherwin-Williams ▲9 +20.0%
2 Victoria's Secret ▲20 +17.3%
3 Hobby Lobby ▲7 +16.9%
4 Spirit Halloween ▲1 +16.5%
5 Hyper Energy Bar ▲12 +16.4%
6 Chipotle Mexican Grill ▲11 +16.3%
7 Great Clips ▲9 +14.9%
8 Chili's Grill & Bar ▲12 +13.2%
9 Choice Hotels ▲9 +13.2%
10 The Stuffed Olive ▲1 +12.3%
11 Cinemark ▲10 +12.1%
12 Casey's ▲1 +11.4%
13 Tires Plus ▲8 +11.3%
14 Ulta Beauty ▲10 +10.6%
15 Brakes Plus ▲15 +10.6%

Store footprint

Store map

19,867 tracked store locations in Iowa, colored by category group. The top 5 chains by store count run 1,545 of the 19,867 stores (8%); 11,039 of the 12,080 tracked chains have a single store here. 14% of the tracked stores here are in gas & auto, against 11% across the United States.

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