Growth
Papa Murphy's against its category
The biggest tracked US pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Papa Murphy's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+1.2% |
| 2 |
C
Casey's
|
+1.2% |
| 3 |
L
Little Caesars
|
+8.9% |
| 4 |
P
Papa John's Pizza
|
+2.9% |
| 5 |
P
Pizza Hut
|
-12.4% |
| 6 |
M
Marco's Pizza
|
-2.9% |
| 7 |
C
Chuck E. Cheese
|
+1.4% |
| 8 |
M
Mellow Mushroom
|
-2.4% |
| 9 |
J
Jet's Pizza
|
-4.6% |
| 10 |
L
LaRosa's Pizzeria
|
-3.7% |
| 18 |
P
Papa Murphy's
|
-10.3% |
Share of tracked category spend, indexed
Store footprint
Store map
307 tracked Papa Murphy's locations across 28 US states.
Tracked stores by state
- Washington 65
- Utah 51
- Oregon 40
- Idaho 38
- Colorado 23
- Wisconsin 16
- Iowa 12
- Arizona 9
- Indiana 9
- California 5
- Nevada 5
- Illinois 4
- Michigan 4
- Texas 4
- Tennessee 3
- Alabama 2
- Florida 2
- Kentucky 2
- Missouri 2
- Ohio 2
- Wyoming 2
- Alaska 1
- Arkansas 1
- Georgia 1
- Kansas 1
- North Carolina 1
- New Mexico 1
- South Carolina 1
Customer overlap
Who shops at Papa Murphy's
Tracked chains Papa Murphy's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Whidbey Island Bee Farm
54
L
Lee's Marketplace
46
Lee's Marketplace
46
N
NAS Whidbey Island Commissary
40
NAS Whidbey Island Commissary
40
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