Growth
Papa Murphy's against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Papa Murphy's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Domino's Pizza | +1.7% |
| 2 | Little Caesars | -5.7% |
| 3 | Papa John's Pizza | +3.3% |
| 4 | Pizza Hut | -5.2% |
| 5 | Marco's Pizza | +8.0% |
| 6 | MOD Pizza | -16.2% |
| 7 | Jet's Pizza | -30.0% |
| 8 | Hungry Howie's Pizza | -3.2% |
| 9 | Donatos Pizza | +5.5% |
| 10 | Blaze Pizza | -5.4% |
| 11 | Papa Murphy's | +1.2% |
Share of tracked category spend, indexed
Store footprint
Store map
1,116 tracked Papa Murphy's locations across 35 US states. Washington, California, and Oregon hold 33% of them.
Tracked stores by state
- Washington 141
- California 129
- Oregon 103
- Minnesota 84
- Wisconsin 80
- Colorado 77
- Utah 56
- Arizona 48
- Texas 48
- Idaho 40
- Missouri 28
- Indiana 25
- Kansas 25
- Nevada 24
- Tennessee 24
- Iowa 22
- Illinois 16
- Montana 14
- New Mexico 13
- Michigan 12
- South Dakota 12
- Alaska 11
- Kentucky 10
- North Carolina 10
- North Dakota 10
- Wyoming 10
- Alabama 9
- Florida 8
- Nebraska 8
- Oklahoma 7
- Georgia 5
- Arkansas 3
- South Carolina 2
- Louisiana 1
- Mississippi 1
Customer overlap
Who shops at Papa Murphy's
Tracked chains Papa Murphy's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fred Meyer
100
Safeway
58
Maverik
43
Bi-Mart
43
Lee's Marketplace
43
King Soopers
41
WinCo
41
Cowlitz Tobacco Outlet
40
Haggen
40
More trends