Trends · data through September 2026

Grocery & Convenience trends in Iowa

Iceflower tracks 1,225 stores from 789 grocery & convenience chains in Iowa. Brothers Market grew fastest over the last year, ahead of New Pioneer Co-op and Sunshine Foods.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
789
Tracked stores
1,225
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Brothers Market and New Pioneer Co-op sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Brothers Market - +19.8%
2 New Pioneer Co-op - +7.2%
3 Sunshine Foods - +6.9%
4 Costco - +4.9%
5 Sam's Club - +4.1%
6 World Liquor & Tobacco - +2.6%
7 Natural Grocers - +0.5%
8 Fareway - -0.7%
9 Hy-Vee - -1.5%
10 Metro Mart - -2.5%
11 Price Chopper - -4.2%
12 Hometown Foods - -6.0%
13 ALDI - -7.6%
14 Quillin's - -9.6%

Store footprint

Store map

1,225 tracked store locations in Iowa, colored by category. The top 5 chains by store count run 368 of the 1,225 stores (30%); 733 of the 789 tracked chains have a single store here. 35% of the tracked grocery & convenience stores here are supermarkets, against 19% across the United States.

Top tracked chains by store count

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