Growth
Long John Silver's against its category
The biggest tracked US seafood & Cajun chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Long John Silver's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Pappadeaux Seafood Kitchen | +3.4% |
| 2 | Captain D's | -3.1% |
| 3 | Long John Silver's | +7.8% |
| 4 | Hook & Reel Cajun Seafood & Bar | -0.7% |
| 5 | Crafty Crab | -12.9% |
| 6 | Red Crab | -2.0% |
| 7 | JJ Fish & Chicken | -3.0% |
| 8 | The Juicy Crab | - |
| 9 | Juicy Seafood | +14.1% |
| 10 | The Boiling Crab | -4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
467 tracked Long John Silver's locations across 29 US states. Texas, Indiana, and Kentucky hold 40% of them.
Tracked stores by state
- Texas 90
- Indiana 49
- Kentucky 49
- Ohio 38
- Pennsylvania 23
- Tennessee 23
- Virginia 22
- West Virginia 22
- Michigan 18
- Missouri 18
- Kansas 16
- New Mexico 15
- Illinois 14
- Iowa 10
- California 8
- Oklahoma 8
- Nebraska 7
- Arkansas 6
- Florida 6
- Georgia 6
- South Carolina 5
- Arizona 4
- Louisiana 2
- Maryland 2
- New York 2
- Minnesota 1
- North Carolina 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at Long John Silver's
Tracked chains Long John Silver's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Food City
100
The Market at Manchester
94
Fire Rock Navajo Casino
76
CMR Quick Stop
68
On The Fly
62
Kroger
55
Jackson Energy Cooperative
49
Weigel's
49
Super Quik
48
Hucks
45
More trends