Growth
Caribou Coffee against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Caribou Coffee's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Starbucks | -10.1% |
| 2 | Dunkin' | -9.1% |
| 3 | Dutch Bros Coffee | -0.1% |
| 4 | 7 Brew Coffee | - |
| 5 | Scooter's Coffee | +5.5% |
| 6 | Tim Hortons | -8.2% |
| 7 | Biggby Coffee | -13.3% |
| 8 | Black Rock Coffee Bar | +5.1% |
| 9 | Caribou Coffee | +3.1% |
| 10 | Better Buzz Coffee | +19.4% |
Share of tracked category spend, indexed
Store footprint
Store map
512 tracked Caribou Coffee locations across 21 US states. Minnesota, Wisconsin, and North Dakota hold 75% of them.
Tracked stores by state
- Minnesota 298
- Wisconsin 55
- North Dakota 33
- North Carolina 24
- Iowa 23
- South Dakota 17
- Georgia 15
- Colorado 8
- Missouri 7
- Ohio 7
- Florida 6
- Michigan 6
- Arizona 2
- Indiana 2
- Kansas 2
- Texas 2
- Illinois 1
- Nebraska 1
- Pennsylvania 1
- South Carolina 1
- Wyoming 1
Customer overlap
Who shops at Caribou Coffee
Tracked chains Caribou Coffee customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends