Des Moines, IA Retail & Consumer Trends 2026

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hobby Lobby and Olive Garden sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	Hobby Lobby	▲5	+17.5%
2	Olive Garden	▲3	+17.4%
3	Casey's	-	+16.7%
4	Goodwill	▲9	+15.9%
5	Victoria's Secret	▲10	+15.2%
6	Hyper Energy Bar	▲8	+11.9%
7	Chipotle Mexican Grill	▲11	+11.5%
8	Scooter's Coffee	▲4	+11.4%
9	U-Haul Neighborhood Dealer	▲6	+11.2%
10	O'Reilly Auto Parts	▲3	+11.0%
11	SalonCentric	▲2	+10.6%
12	Kwik Trip	▲1	+10.6%
13	Casey's General Store	▲6	+10.5%
14	Discount Tire	▲3	+9.9%
15	Jersey Mike's Subs	▲8	+9.7%

Store footprint

Store map

6,032 tracked store locations in Des Moines-West Des Moines, IA, colored by category group. The top 5 chains by store count run 291 of the 6,032 stores (5%); 3,790 of the 4,217 tracked chains have a single store here. 19% of the tracked stores here are in health & beauty, against 15% across Iowa.