Growth
Verizon against its category
The biggest tracked US wireless carriers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Verizon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Verizon | +11.8% |
| 2 | T-Mobile | -14.1% |
| 3 | AT&T Store | -3.9% |
| 4 | Cellular Sales | - |
| 5 | UScellular | -15.5% |
| 6 | Russell Cellular | -3.1% |
| 7 | C Spire | - |
| 8 | La Sierra Tarasca | - |
| 9 | Appalachian Wireless | - |
| 10 | Team Wireless | +19.8% |
Share of tracked category spend, indexed
Store footprint
Store map
3,004 tracked Verizon locations across 50 US states and DC. California, Ohio, and Florida hold 22% of them.
Tracked stores by state
- California 244
- Ohio 219
- Florida 188
- Pennsylvania 186
- Texas 168
- Michigan 158
- Indiana 135
- Virginia 123
- New Jersey 117
- Illinois 114
- New York 113
- North Carolina 111
- Georgia 105
- Arizona 96
- Maryland 65
- Washington 59
- Colorado 52
- Tennessee 51
- Alabama 49
- Wisconsin 49
- South Carolina 44
- Kentucky 42
- Utah 39
- Connecticut 37
- Massachusetts 36
- Minnesota 32
- Oregon 32
- Idaho 31
- Iowa 29
- Hawaii 24
- Delaware 23
- Missouri 21
- Kansas 19
- Louisiana 19
- Nebraska 18
- Mississippi 15
- New Mexico 14
- Nevada 14
- New Hampshire 13
- Arkansas 12
- Maine 12
- Rhode Island 12
- West Virginia 11
- District of Columbia 10
- Oklahoma 10
- Wyoming 10
- Montana 8
- Alaska 5
- North Dakota 5
- South Dakota 3
- Vermont 2
Customer overlap
Who shops at Verizon
Tracked chains Verizon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends