Trends · data through September 2026

Retail & consumer trends in Omaha, NE-IA

Iceflower tracks 5,177 stores from 3,318 retail and consumer chains in Omaha, NE-IA. Burlington grew fastest over the last year, ahead of Pump & Pantry and Ross Dress for Less.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,318
Tracked stores
5,177
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burlington and Pump & Pantry sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Burlington ▲8 +19.0%
2 Pump & Pantry ▲12 +18.4%
3 Ross Dress for Less ▲6 +17.6%
4 AutoZone ▲5 +17.2%
5 Hobby Lobby ▲4 +17.2%
6 Supermercado Nuestra Familia ▲13 +16.1%
7 Five Below ▲9 +15.6%
8 Firestone Complete Auto Care ▲7 +14.3%
9 Mega Saver ▲3 +14.1%
10 Goodwill ▲6 +13.8%
11 LongHorn Steakhouse ▲11 +12.9%
12 Qdoba ▲9 +12.7%
13 Westlake Ace Hardware ▲8 +12.1%
14 Barnes & Noble ▲7 +11.5%
15 Discount Tire ▲5 +11.3%

Store footprint

Store map

5,177 tracked store locations in Omaha, NE-IA, colored by category group. The top 5 chains by store count run 316 of the 5,177 stores (6%); 2,920 of the 3,318 tracked chains have a single store here. 5% of the tracked stores here are in grocery & convenience, against 7% across Nebraska.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.