Waterloo-Cedar Falls, IA Retail & Consumer Trends 2026

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Starbucks and Goodwill sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	S Starbucks	▲7	+19.3%
2	G Goodwill	-	+16.1%
3	H Hobby Lobby	▲1	+13.5%
4	D Dollar Tree	▲2	+12.8%
5	G Great Clips	-	+11.1%
6	N Norbys Farm Fleet	▲1	+7.9%
7	D Dollar General	-	+7.8%
8	O O'Reilly Auto Parts	-	+6.7%
9	U UScellular	▲1	+6.6%
10	D Dairy Queen	▲2	+5.3%
11	C Casey's	-	+4.2%
12	F Family Dollar	-	+3.7%
13	A Applebee's Grill + Bar	▲3	+3.4%
14	F Fareway	-	+3.0%
15	A AutoZone	▲1	+2.5%