Trends · data through September 2026

Retail & consumer trends in Ames, IA

Iceflower tracks 835 stores from 692 retail and consumer chains in Ames, IA. Phillips 66 Gas grew fastest over the last year, ahead of McDonald's and Subway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
692
Tracked stores
835
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Phillips 66 Gas and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Phillips 66 Gas ▲1 +19.8%
2 McDonald's ▲1 +8.1%
3 Subway ▲1 +5.8%
4 Pizza Ranch ▲1 +5.6%
5 Walmart - +4.5%
6 Dollar General ▲1 +2.7%
7 Scooter's Coffee ▲1 +2.1%
8 Jimmy John's ▲1 -0.0%
9 Hy-Vee - -0.9%
10 Fareway - -1.3%
11 Dairy Queen - -2.8%
12 Domino's Pizza - -9.3%
13 Starbucks ▼1 -14.4%
14 Choice Hotels - -20.5%
15 United States Postal Service ▼3 -27.1%

Store footprint

Store map

835 tracked store locations in Ames, IA, colored by category group. The top 5 chains by store count run 57 of the 835 stores (7%); 642 of the 692 tracked chains have a single store here.

Top tracked chains by store count

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