Growth
UScellular against its category
The biggest tracked US wireless carriers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks UScellular's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Verizon | +11.8% |
| 2 | T-Mobile | -14.1% |
| 3 | AT&T Store | -3.9% |
| 4 | Cellular Sales | - |
| 5 | UScellular | -15.5% |
| 6 | Russell Cellular | -3.1% |
| 7 | C Spire | - |
| 8 | La Sierra Tarasca | - |
| 9 | Appalachian Wireless | - |
| 10 | Team Wireless | +19.8% |
Share of tracked category spend, indexed
Store footprint
Store map
188 tracked UScellular locations across 14 US states. Wisconsin, Iowa, and North Carolina hold 61% of them.
Tracked stores by state
- Wisconsin 51
- Iowa 36
- North Carolina 28
- Maine 15
- Illinois 12
- Virginia 10
- Tennessee 9
- West Virginia 9
- Oklahoma 7
- Washington 3
- California 2
- Maryland 2
- Missouri 2
- Oregon 2
Customer overlap
Who shops at UScellular
Tracked chains UScellular customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends