Trends · data through September 2026

Retail & consumer trends in Iowa City, IA

Iceflower tracks 1,112 stores from 908 retail and consumer chains in Iowa City, IA. Casey's grew fastest over the last year, ahead of Dollar Tree and Starbucks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
908
Tracked stores
1,112
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Casey's and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Casey's - +12.5%
2 Dollar Tree ▲2 +9.1%
3 Starbucks ▲2 +8.6%
4 United States Postal Service ▲2 +7.0%
5 Burger King ▲2 +6.0%
6 O'Reilly Auto Parts ▲2 +5.7%
7 Walmart - +5.4%
8 Hy-Vee - +3.5%
9 Bruegger's Bagels ▲1 +3.0%
10 Dollar General ▲1 +3.0%
11 Scooter's Coffee - +2.1%
12 McDonald's ▲1 +1.3%
13 Dunkin' - +1.0%
14 Fareway ▲1 -0.4%
15 AutoZone ▲1 -0.7%

Store footprint

Store map

1,112 tracked store locations in Iowa City, IA, colored by category group. The top 5 chains by store count run 61 of the 1,112 stores (5%); 831 of the 908 tracked chains have a single store here.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.