Growth
T-Mobile against its category
The biggest tracked US wireless carriers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks T-Mobile's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Verizon | +11.8% |
| 2 | T-Mobile | -14.1% |
| 3 | AT&T Store | -3.9% |
| 4 | Cellular Sales | - |
| 5 | UScellular | -15.5% |
| 6 | Russell Cellular | -3.1% |
| 7 | C Spire | - |
| 8 | La Sierra Tarasca | - |
| 9 | Appalachian Wireless | - |
| 10 | Team Wireless | +19.8% |
Share of tracked category spend, indexed
Store footprint
Store map
3,983 tracked T-Mobile locations across 48 US states, DC, and 2 territories. Florida, Texas, and California hold 29% of them.
Tracked stores by state
- Florida 387
- Texas 381
- California 368
- Pennsylvania 222
- Georgia 207
- Virginia 171
- Ohio 160
- Illinois 154
- North Carolina 146
- New Jersey 141
- Maryland 129
- Michigan 102
- Alabama 92
- Arizona 89
- Utah 84
- Tennessee 80
- South Carolina 79
- Washington 75
- Colorado 71
- Indiana 71
- Kentucky 65
- New York 61
- Nevada 53
- Wisconsin 53
- Missouri 43
- Idaho 40
- Minnesota 38
- Connecticut 37
- Oklahoma 36
- Iowa 35
- Massachusetts 31
- New Mexico 31
- West Virginia 31
- Oregon 27
- Hawaii 26
- Louisiana 25
- Delaware 23
- District of Columbia 17
- Kansas 17
- Maine 15
- Arkansas 13
- Mississippi 13
- New Hampshire 11
- Rhode Island 7
- Puerto Rico 6
- Nebraska 5
- Wyoming 5
- Montana 4
- North Dakota 3
- South Dakota 2
- U.S. Virgin Islands 1
Customer overlap
Who shops at T-Mobile
Tracked chains T-Mobile customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
KJ's Market
100
Gas Pro
87
Diablo's Southwest Grill
58
Liquor World CSRA
45
Pablo's Mexican Restaurant
44
Breezy Hill Curb Market
43
Culpepper Lumber
41
Hair Global Augusta
39
Doc's Porchside
39
Rhinehart's Oyster Bar
39
More trends