Growth
Del Taco against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Del Taco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
637 tracked Del Taco locations across 23 US states. California, Nevada, and Arizona hold 72% of them.
Tracked stores by state
- California 369
- Nevada 47
- Arizona 44
- Utah 37
- Georgia 24
- Colorado 21
- Florida 15
- New Mexico 14
- Idaho 12
- Michigan 10
- Oklahoma 10
- Oregon 9
- Washington 6
- Ohio 5
- Alabama 3
- North Carolina 2
- South Carolina 2
- Texas 2
- Illinois 1
- Indiana 1
- Mississippi 1
- New York 1
- Virginia 1
Customer overlap
Who shops at Del Taco
Tracked chains Del Taco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends